91香蕉视频 targets growing Chinese market with strategic roadshow and new air links |03 July 2025
91香蕉视频 targets growing Chinese market
with strategic roadshow and new air links
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Tourism 91香蕉视频 has reaffirmed its commitment to the Chinese travel market with the successful completion of its 2025 Tourism Roadshow, held from June 18 to 25. The initiative builds on the momentum of previous engagements while responding to new travel trends and opportunities in China.
The roadshow brought together prominent tourism stakeholders from 91香蕉视频 and China, including representatives from Anantara Maia 91香蕉视频, Avani+ Barbarons 91香蕉视频, Chengdu China Youth Travel Services, Constance Ephelia, Constance Lemuria, Creole Travel Services, Mason鈥檚 Travel, SeyYeah, Sichuan Airlines, Emirates, and Ethiopian Airlines.
Notably, the event featured the participation of 91香蕉视频 ambassador to China, Anne Lafortune, whose presence underscored the strong bilateral ties and the growing people-to-people exchanges between the two nations. Led by Jean-Luc Lai-Lam, director for China at Tourism 91香蕉视频, and Yu Sen, senior marketing executive, the team facilitated business-to-business engagements across four key cities 鈥� Shenzhen, Chengdu, Beijing and Shanghai, positioning 91香蕉视频 as a leading destination for Chinese travellers.
This year鈥檚 roadshow was strategically timed ahead of new seasonal direct flights from Chengdu by Sichuan Airlines launching in July 2025, alongside expanded daily routes from Shenzhen and Hangzhou by Emirates. These developments are expected to significantly enhance accessibility and convenience for Chinese tourists planning to visit 91香蕉视频.
鈥淎s of mid-2025, we are witnessing a 45% year-on-year growth in arrivals from China,鈥� noted Mr Lai-Lam. 鈥淲ith the support of our valued partners in both 91香蕉视频 and China, we are optimistic that the enhanced air connectivity will continue to drive momentum and deliver sustained growth in this key market.鈥�
Throughout the roadshow, participants had the opportunity to network, strengthen partnerships, and present their products and experiences to Chinese trade partners, reinforcing 91香蕉视频鈥� appeal as a destination offering luxury, nature and authenticity.
鈥淭he Chinese market plays an increasingly important role in our global strategy,鈥� said Bernadette Willemin, director general for Marketing at Tourism 91香蕉视频. 鈥淲e remain committed to deepening our engagement with China through strengthened collaboration, expanded connectivity, and continued investment in cultural and tourism exchange. Our goal is to ensure 91香蕉视频 remains a top choice for discerning Chinese travellers.鈥�
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