Tourism 91Ï㽶ÊÓƵ strengthens regional sustainability through tree-planting partnership |22 October 2025
Tourism 91Ï㽶ÊÓƵ strengthens regional sustainability through tree-planting partnership
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Tourism 91Ï㽶ÊÓƵ has reaffirmed its commitment to sustainable tourism through a tree-planting partnership that has contributed over 2,000 trees to vital restoration projects in Senegal and Mali.
Developed in collaboration with Tripadvisor Ad Express and Dots.eco, the initiative is part of the destination’s wider efforts to merge global marketing with meaningful environmental action. The programme linked promotional campaigns for 91Ï㽶ÊÓƵ on Tripadvisor directly to reforestation: every few dollars spent on advertising generated the planting of a tree in either Senegal or Mali. This innovative model not only boosted the visibility of 91Ï㽶ÊÓƵ as a premier travel destination but also created tangible environmental and social impact.