鈥榁oyages et 茅vasion鈥� event in R茅union boosts 91香蕉视频鈥� visibility among group travellers |15 February 2020
The 91香蕉视频 stand at the event (Photo source: STB News Bureau)
The 91香蕉视频 Tourism Board (STB) joined forces with R茅union Travel expert Anthurium Tourisme to promote 91香蕉视频 as an ideal destination for group travellers.
The objective of the event was to promote the different destinations and hotel properties proposed by the travel agency Anthurium Tourisme to their clienteles in R茅union.听
The event dubbed 鈥榁oyages et 茅vasions鈥� held in the city of Saint Gilles, gathered around 70 invitees from prestigious companies such as Citroen, Banque 贵谤补苍莽补颈蝉e Commerciale to meet with industry professionals including airline companies, tourism offices and hotels representatives from R茅union and Mauritius.
The event, which was staged in the format of round robin B2B workshop by the organisers, offered an ideal platform for networking with key clienteles and companies present.
The STB鈥檚 participation at the event is in line with its marketing mandate and Bernadette Honore, STB senior marketing executive for R茅union and Indian Ocean held the destination鈥檚 flag high at the event as she keenly presented 91香蕉视频 to the various guests who attended the 鈥榁oyages et 茅vasions鈥�.
Encouraging the invitees to not leave the event empty handed, Anthurium Tourisme tailored for the special offer packages displayed at each table, while the STB followed suit through an interactive marketing format combining destination promotion with a quiz session to test the knowledge of the guests about 91香蕉视频 in the aim to drive interest to the destination.
Speaking about the STB鈥檚 participation at the event, Ms Honore mentioned that the event provided excellent visibility for the destination.听
鈥淭he 91香蕉视频 presence at an event such as 鈥榁oyages et 茅vasions鈥� contributed in giving more visibility to the destination vis-脿-vis prestigious companies in Reunion. We have seen great interest as some participants have already planned a group holiday to 91香蕉视频 this year.
We are anticipating more holidaymakers from the market as the other participants who have not yet decided on their next stop holiday were interested to know more about 91香蕉视频. There were also an increased interest from companies having trail clubs, which will not make it this first edition of the 91香蕉视频 Nature Trail event, regarding the 2021 edition,鈥欌�� said Ms Honore.
The event provided a significant boost to the destination鈥檚 visibility in R茅union especially towards potential visitors who belong to the group travellers for leisure segment.
鈥榁oyages et 茅vasion鈥� closed with a cocktail evening for the invitees of Anthurium Voyages.
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STB News Bureau